New Book Explains the Power of Personal Branding and Marketing Yourself

In this age of social media, there’s never been a more critical time to understand the power of personal branding. The newly-released Make Your Mark: Personal Branding Through ‘On-Purpose’ Living is a timely advice tool for the modern-day professional, entrepreneur, college student or dreamer looking to achieve lifelong goals through smart use of their personal brand. Purchase the book here.

Author, marketing strategist, and entrepreneur Courtney R. Rhodes has channeled her 20+ years of sales and marketing expertise into relatable strategies that will motivate you to harness your most valuable asset — you! — and show you how to take your dream from vision to victory.

In Make Your Mark, readers will learn:

  1. What your personal brand is and why it matters
  2. Embracing your authenticity to build your ‘on-purpose’ brand
  3. Effective communication skills for a positive lasting impact
  4. How to build and engage your network through social media platforms
  5. Designing a personal image that aligns with your brand story

“I have always believed that we innately hold the power to change our lives,” says Rhodes. “Much of that power lies in understanding our personal brand – essentially our authentic selves – and how to present our brand to the world. I wrote ‘Make Your Mark’ because I’ve witnessed firsthand how just a few smart changes to your communication skills, relationships and overall image can significantly impact your career, goals and, ultimately, your life.”

Make Your Mark: Personal Branding Through ‘On-Purpose’ Living is now available on and

To book Courtney for interviews or speaking engagements on personal branding, entrepreneurship, women’s empowerment or professional development, contact amber@thebrandistaguide.

Follow Courtney on Twitter @thebrandista and Instagram at @thebrandista.

Courtney R. Rhodes is a brand building and marketing consultant. She is founder of, an informational blog that shares personal branding, style, career and lifestyle content for women; and her business blog. She’s a seasoned media sales and brand marketing professional who has worked for some of the country’s largest media companies. She’s served as a committee member for Ford Motor Company’s Immersion Program, she’s been recognized by the Atlantan magazine as one of “Atlanta’s Women of Power & Influence,” she’s a repeat presenter for South Carolina’s Victims Advocacy Week, and serves on the National Black Arts Festival- Gala Committee. Courtney was the brand manager of Art Is Love, Love Is an Art, a coffee table book dedicated to the art of Anthony Liggins. The book went on to win the 2014 GDUSA American Graphic Design Award. She holds a Bachelor of Arts degree in mass communications from Morgan State University, a Master of Arts degree in publications design from the University of Baltimore, and she’s a graduate of the Small Business Administration’s Women Entrepreneurship of Baltimore Program.

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