McDonald’s Flavor Battle Competition Returns with $10,000 Cash Prize for the Nation’s Top Up-And-Coming DJ

Back for the sixth year, McDonald’s USA brings some of the hottest up-and-coming DJs in the nation into the spotlight with its Flavor Battle DJ competition. Twelve DJs, each representing a U.S. region – East Coast, West Coast and South – will compete to see who is best on the 1s and 2s. The top three will meet at the live Flavor Battle finale event in Atlanta on December 17, hosted by legendary DJ, DJ Drama. Celebrity judges DJ Kid Capri and “the lifestyle specialist,” Kenny Burnswill determine the 2016 Flavor Battle champion.

“There’s an art to DJing and I’m glad to work with McDonald’s in showcasing these artists through the Flavor Battle competition,” said DJ Drama. “I’m looking forward to seeing the talented DJs coming through this year’s competition.”

One music lover this year will win an all-expense-paid trip to Atlanta to attend the live Flavor Battle finale. Now through December 6, fans can listen to a custom mix and vote for their favorite DJ on www.flavorbattle.com. One lucky voter will be chosen to attend the Atlanta finale where the 2016 Flavor Battle champion will be determined and take home a $10,000 cash prize and a feature on COMPLEX.com.

“The mixes really give you an idea of the style of each DJ,” said DJ Drama. “Each vote helps the best DJs make it to the finale, which makes for a great live show. I can’t wait to see who comes out on top.”

McDonald’s 57-foot McRig mobile kitchen will also be at the Atlanta finale serving All Day Breakfast menu favorites and World Famous Fries to the crowd in attendance.

“We are happy to share our newly expanded All Day Breakfast menu items with the DJs in this competition and other music lovers who may be fans of late-night breakfast,” said Adam Salgado, U.S. Marketing Vice President. “As McDonald’s continues listening to our customers, we hope to reach our them where they are in ways that speak to their creativity and interests.”

In conjunction with lifestyle network Complex Media, McDonald’s Flavor Battle launched in 2009 as an extension of the company’s 365Black initiative. McDonald’s 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round. Be sure to follow @365Black on Twitter and follow the conversation using the hashtag #365FlavorBattle.

About McDonald’s
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @365Black and Facebook www.facebook.com/mcdonalds. To learn more about the 365Black initiative, visit www.365Black.com.

About Complex Media
Complex Media is the leading provider of style, entertainment, lifestyle and product content dedicated to young male tastemakers. The company launched in 2002 with Complex magazine, a men’s style guide and lifestyle publication with a current circulation of 345,000. Complex Media expanded to include flagship web site Complex.com (www.complex.com), which attracts more than 2.2 million unique monthly visitors; as well as the Complex Media Network (www.complexmedianetwork.com), a network of 70+, 100% exclusive Web sites targeting men 18-34 which generates more than 420 million page views and attracts 37 million unique visitors per month.

Tim

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