‘The Black Panther Challenge’ Creator Frederick Joseph’s New Book ‘The Black Friend’ is a Must-Read on Anti-Racism and White Allyship

Award-winning media representation advocate, author and marketer Fred T. Joseph’s debut book, The Black Friend: On Being a Better White Person, is now available from Candlewick Press. During a year which has sparked so much conversation around racial bias, police brutality, and diversity, equity and inclusion, The Black Friend is a valuable addition to the list of resources for people wanting to learn how to be better allies. While the book is written with young readers in mind, it is also perfect for educators, members of the corporate community, and anyone interested in being better equipped to be actively anti-racist.

“We don’t see color.” “I didn’t know Black people liked Star Wars!” “What hood are you from?” For Frederick Joseph, life as a transfer student in a largely white high school was full of wince-worthy moments that he often simply let go. As he grew older, however, he saw these as missed opportunities not only to stand up for himself, but to spread awareness to those white people who didn’t see the negative impact they were having.

Speaking directly to the reader, The Black Friend calls up race-related anecdotes from the author’s past, weaving in his thoughts on why they were hurtful and how he might handle things differently now. Each chapter features the voice of at least one artist or activist, including Angie Thomas, author of The Hate U Give; April Reign, creator of #OscarsSoWhite; Jemele Hill, sports journalist and podcast host; and eleven others. Touching on everything from cultural appropriation to power dynamics, “reverse racism” to white privilege, microaggressions to the tragic results of overt racism, this book serves as conversation starter, tool kit, and invaluable window into the life of a former “token Black kid” who now presents himself as the friend many readers need. Backmatter includes an encyclopedia of racism, providing details on relevant historical events, terminology, and more.

Writing from the perspective of a friend, Frederick Joseph offers candid reflections on his own experiences with racism and conversations with prominent artists and activists about theirs—creating an essential read for white people who are committed anti-racists and those newly come to the cause of racial justice. You can purchase a copy of The Black Friend: On Being a Better White Person and learn more about Frederick Joseph here.

Praise for The Black Friend
“Toward the end of The Black Friend, Frederick Joseph writes that his book is ‘a gift, not an obligation.’ I respectfully disagree. This book should be an obligation for white people, especially white parents, because we must raise anti-racist kids who will never be perpetrators of or bystanders to white supremacy and who will never mistake tolerance or appropriation for respect. Don’t skip the painful parts and read every word. – Chelsea Clinton

About Frederick Joseph
Frederick Joseph is an award-winning marketing professional, media representation advocate, and writer who was recently selected for the Forbes 30 Under 30 list. He’s also the winner of the 2018 Bob Clampett Humanitarian Award, given by Comic-Con International: San Diego, and was selected for the 2018 Root 100 List of Most Influential African Americans. He lives in New York City.

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