Today Sean “Diddy” Combs and DeLeón Tequila officially announce a partnership with Billboard that includes the introduction of the DeLeón 100. The DeLeón 100 will recognize 100 trailblazers nationwide. Individuals selected to this elite group will embody the essence of the DeLeón brand and exhibit determination to bring their craft to #thenextlevel. The new campaign reinforces the importance of disrupting the status quo and shaping your own future.
“The DeLeón 100 is all about recognizing the tastemakers and trailblazers who are bringing music, and culture, to the next level,” said Sean “Diddy” Combs. “I’m always searching for people who are bold, fearless and doing their part to shape the future. Now, in partnership with Billboard, I will be celebrating and sharing their inspiring stories with the world.”
Tonight DeLeón and Billboard extend the message by inducting the first members into the elite DeLeón 100. The private celebration, that will take place in Los Angeles, features an intimate live performance by GRAMMY-winning singer/songwriter – Miguel and showcases some of the other rising stars. During the evening, seven tastemakers will be named to the group including the GRAMMY winner and music pioneers Teyana Taylor, Machine Gun Kelly, Dave East, Vic Mensa, Arantza and Clay.
In February DeLeón and Billboard will release an introspective on Miguel, showcasing how he is taking his career to the next level. The short documentary will be unveiled on billboard.com. The full DeLeón 100 roster will be released in the February print issue of Billboard Magazine which hits newsstands on February 10th. The list, including a more in depth look at each honoree, will be made available at billboard.com.
“DeLeón Tequila is honored to partner with Billboard on this extraordinary initiative,” says Andrea Sengara, SVP Combs Wine and Spirits. “They are an industry leader and have paved the way for so many emerging talents. The program is designed to recognize people who have the courage to do things in their own way and with the perseverance to reach the next level.”
“The Billboard team is thrilled to partner with DeLeón Tequila on this first-time partnership, which celebrates the DeLeón 100 list,” says Julian Holguin, SVP Brand Partnerships. “The success of Billboard is built on our ability to continually cover and celebrate artists who make inroads across the music industry. Collaborating with DeLeón Tequila in honoring artists reaching the next level of their careers proved to be a natural fit for two leading brands.”
‘Tis the final call to take holiday shopping to #thenextlevel. To help you celebrate and recognize your loved ones this holiday season, DeLeón Tequila will offer complimentary personalized engraving on select variants. Visit Reservebar.com for more details. The Makers of DeLeón have also announced a new manufacturer’s suggested price point for the Ultra-premium collection. This will encourage consumers to try out new variants and share the experience. This change positions the brand in reach of the tastemakers that are shaping our culture and creating #thenextlevel lifestyle. The new manufacturer’s suggested retail price is $34.99 for DeLeón Platinum and $39.99 for DeLeón Reposado both in 750ml bottles.
No matter how you plan to shape the future, when enjoying DeLeón Tequila this holiday season, please remember to always drink responsibly.
The following drinks have been created to celebrate the DeLeón 100 and can also be made at home to take your cocktail experience to #thenextlevel:
DeLeón® Tequila Signature Cocktail
1.5 oz. DeLeón® Platinum Tequila
1.5 oz. Coconut Water
1.5 oz. Pineapple Juice
DeLeón® The Bite Down
1.5 oz. DeLeón® Platinum Tequila
1.5 oz. DeLeón® Reposado
1 oz. Fresh Grapefruit Juice
.5 oz. Fresh Lime Juice
1 Bar Spoon Cane Syrup
DeLeón® Tequila was initially created in the Guanajuato region, home to the town of Leon and the town of Purisima del Rincon. The DeLeón® brand launched in 2009 to an elite following in Hollywood and the U.S. music industry. Purchased in 2014 by a joint venture between business mogul and international icon Sean Combs and the world’s largest spirits company Diageo North America, Inc. DeLeón® Tequila defies conventions to establish a new standard of luxury in tequila. The DeLeón® portfolio boasts six provocative ultra-premium and luxury expressions made from the finest, hand-selected 100% Blue Weber agave sourced from the highlands of Jalisco. By instilling an innovative blend of traditional yet unique tequila making processes, DeLeón® Tequila curates exquisite smoothness and abundant character. For more, information visit: www.deleontequila.com.
Billboard is the world’s most influential music brand, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com, the ultimate consumer-facing destination for millions of passionate music fans, to the industry’s most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard was named the leading U.S. brand on Twitter, surpassing the NFL, ESPN, BuzzFeed and MTV, with 6.1 million engaged actions in Q3 2015, and named an overall Top 10 U.S. Media Publisher in December 2015 with 11.8 million social actions. Billboard has a social media footprint of 14.8 million social followers across Facebook, Twitter, Instagram, and YouTube. Billboard magazine has published major news-generating covers recently including Ariana Grande, Nicki Minaj, Selena Gomez, Fifth Harmony, Justin Bieber, an open letter to Congress signed by 180+ of the music industry’s biggest stars and executives.