The fashion industry has never been known as a bastion of diversity, but talk about letting the proverbial cat out of the bag: H&M apologized last week for a comment on Twitter that said white models portray a more “positive image” for the brand, according to Eyewitness News.
The apology came after social media user Tlalane Letlhaku tweeted H&M South Africa, asking workers to please include more black models in its global marketing campaign.
The company tweeted back that its workers make selections that “convey a positive image” in its stores.
Twitter promptly went off:
Here is the apology. And is it enough? Clearly the negativity represents a mindset that does not disappear with a simple apology.
H&M regrets the response to a social media message that was recently aired and wishes to clarify the intention. pic.twitter.com/IybEBotudU
— hmsouthafrica (@hmsouthafrica) November 5, 2015