Could Cardi B’s Debut Album ‘Invasion Of Privacy’ Have The Biggest Sales Week of 2018?

Posted on March 27, 2018 at 12:02 PM by Kamiron Walters

After dominating the music industry with a slew of monster hit singles, incendiary live TV performances, riveting magazine cover stories and two Grammy nominations for good measure, Cardi B has announced the release date of her debut album, Invasion of Privacy.

In customary fashion, the rapper posted the album cover — a portrait of her wearing a checkered dress and short blonde wig — on Instagram Monday night and announced the project will come out Friday, April 6. She could potentially showcase the new material the following night when she performs on Saturday Night Live, hosted by Black Panther star Chadwick Boseman.

Cards B has built tremendous anticipation for her debut album over the past six months. She topped the Billboard Hot 100 last September with the incendiary “Bodak Yellow” (dethroning Taylor Swift in the process) and helped launch three other tracks — Migos’ “Motorsport,” Bruno Mars’ “Finesse” and G-Eazy’s “No Limit” — into the Top 10.

All of this begs the question: Could Cardi B have the biggest sales week of 2018 so far? That honor currently belongs to Justin Timberlake, whose Man of the Woods moved 293,000 equivalent units in its first week. It’s a lofty figure, but it’s not unreasonable to imagine Cardi surpassing it, given the incredible hype behind her right now. Granted, a far greater share of her total will likely come from streaming, whereas 82.5% of Timberlake’s first-week total came from actual sales. But “Bodak Yellow” has almost 300 million Spotify streams, and “Finesse” has nearly 200 million, so Cardi can reasonably expect enormous first-week Spotify traffic on Invasion of Privacy.

With no other blockbuster albums slated for the first week of April, it seems fairly safe to assume that Cardi B will top the charts regardless of whether or not she sets a sales record. She’s already made history in the beginning of 2018; Invasion of Privacy is simply the next step in her meteoric career.

Source: forbes.com