The Doritos #MixArcade hosted a second night of exclusive performances for E3 Live attendees and Doritos fans, this time featuring Wiz Khalifa and Big Boi of OutKast fame in downtown Los Angeles. The six-story, retro arcade game by day and state-of-the-art concert stage by night continued to awe fans with its bold mix of technology, gaming and music.
Fans were given the reins for another series of interactive performances with fan-controlled special effects for the second night. Following a night of epic performances from Steve Aoki and Empire of the Sun, Wednesday night’s show mixed a bold set for E3 attendees and Twitch livestream viewers.
In partnership with EA, the Doritos brand and EA hosted a day of game play with members of the Los Angeles Rams to celebrate Madden NFL 17.
The Doritos brand will host one more night of bold performances at the #MixArcade on June 16, where fans can join the action and watch the event live on Twitch (www.twitch.tv/doritos).
About Doritos
Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website,http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.
About E3
E3 is the world’s premiere trade show for computer and video games and related products. The show is owned by the ESA, the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visitwww.E3Expo.com or follow E3 on Twitter: @E3.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
